Swedes want to see greener schools and workplaces. Many want to grow together with their children and there is a great consensus that it is important to teach children about cultivation. In addition, half of Sweden's population state that they are self-sufficient in any edible plant during the season. These are some of the conclusions that can be read in Plantagen's annual report Plant trends.
For the eighth year in a row, Plantagen is presenting the report Growth Trends, which consists of a qualitative survey and a consumer survey. Plant trends 2019 are divided into five parts which are released continuously during the year. The report has been produced together with HUI Research and the profiles Stefan "Trendstan" Nilsson (trendspan), Johan Orre (hortonomist), Eva Sahlin (researcher in stress management), Lotta Fabricius (beekeeper), Hanna Åberg (garden engineer and bio-expert) and Tina Stew (influencer).
The Swedes want to see greener schools and workplaces According to Plant Trends 2019, interest in plants and greenery continues to take root, and has never been as large as it is right now. There is an increased understanding of how flowers and plants in our environment affect us and over half of all Swedes (52 percent) want to see even more greenery in both schools and workplaces.
- Acute stress levels can return to normal levels when we are in natural environments compared to urban environments, says Eva Sahlin, a researcher in, among other things, stress management.
There is also a great interest in the Swedes to grow with their own children. Half of everyone with children living at home (48 percent) state that they grow together with their children. In addition, as many as 68 percent consider it important that children learn about cultivation.
Self-sufficient on edible plants Over half of the Swedes (52 percent) are self-sufficient in any edible plant during its season. More men than women state that they are self-sufficient (60 per cent) The main reason for growing edible is that it is perceived as both challenging and fun, but an increasingly common reason is also that it is organic and locally produced, which 39 per cent stated as reason . Nearly half (47 percent) grow their own edible plants because it feels healthy.
"At younger, where interest in cultivation and plants has generally increased in recent years, this is about growing edible an important gateway - for example, being able to use what you grow in their cooking," says Johan Orre, Hortonomist at Plantagen.
Wood and organic materials dominate Pure aesthetically, there is a clear trend where earthy and sustainable material choices dominate. Dimmed, earthy colors and organic materials such as wood are the focus. Sustainability issues are becoming increasingly important in the social debate and are also reflected in the material choices we make.
- In a hyperdigitalized world, we long for quiet zones for relaxation. Neutral tones with earthy elements are the color scale, and the materials are organic, for example ceramics and wood, ”says Stefan" Trendstefan "Nilsson.